Summer is officially here and if you live in an overpopulated city, you know that commuting can be a nightmare, especially during tourist season. And it’s during the busy times that we often hear commuter complaints about poor service, unkempt buses, hot and stuffy air quality, etc. Of course, one could hail a cab or use a service like Uber, a service that offers door to door service using a one-touch smartphone app. However, private chauffeur services can get costly for the masses and they aren’t exactly “green”.
So, is it possible to have a luxury ride for the masses and help the environment by getting more individual cars off the road too? Matt George thinks so and he has designed “the world’s first smart mass transportation system.” George started Bridj (Bridge?) and it’s redefining mass transit by offering comfortable luxurious rides that get you to your destination in less time than traditional public mass transit services. We didn’t mean to knock the name earlier here, but when we first saw it we thought it was another Scandinavian sensation. Ok, enough said – back to the concept. George is a 24-year-old (of course!) college grad with a degree in biology and his new venture recently won the audience vote for best innovation at the WebInno event in Boston last week.
George’s concept is to analyze the pulse of the city – how it “moves” and according to their website “deploy dynamic transportation networks to match popular origin and destination pairings with direct service on luxury shuttles.” The smart part of this venture is the evaluation of 14million data points to see where most people live and work so they can target those areas. Then with the smartphone app, consumers connect and hop on a “bridj bus” to their destination in lieu of waiting for a mass transit bus.
Although the buses come equipped with wi-fi, a cleaner ride, and a guaranteed seat upon purchase, George is focusing his business model on “complex back-end analytical work.” He wants to use big data to adjust the commuting times of the individual and for the consumer to have a positive experience. The concept is being tested in Boston with trial routes in select neighborhoods. Check out their website and some of the resources we’ve compiled for you here.