Do Cool Sh*t – Words of Wisdom From A Serial Entrepreneur

We were SO happy to see this post by our favorite mompreneur Anjali Varma, spotlighting Miki Agrawal! After all, Miki is one of the inventors of THINX, THE “Smartest Underwear. Period.” And, if anyone can make periods sexy, it’s Miki Agrawal. Not only does her social impact company help women in the developing world, Thinx also gives women all over the world a feeling of being #periodproud.

Anjali Varma got a chance to meet this “Top 20 Millienials On a Mission” who shared a few of her brilliantly simply insights on entrepreneurship. Thanks, Anjali!! See below.

Originally posted by
Anjali Varma, The Modern Mompreneur

I had the opportunity to hear entrepreneur extraordinaire Miki Agrawal speak last week.  Miki is in her mid thirties and has already launched four successful business ventures.  Her first was 10 years ago when she opened one of the first farm to table pizza places, Wild, in NYC.  She now has multiple locations throughout the city and partnered with Zappos CEO Tony Hsieh to open a location in Las Vegas.  She then moved on to found Super Sprowtz, a children’s media company to get kids to eat more vegetables. And then founded THINX, a high-tech, beautiful underwear solution for women during their “time of the month”.  And finally wrote the book “Do Cool Sh*T” which provides tangible takeaways on how to launch a business and received testimonials from a couple of my personal heroes Marie Forleo and Seth Godin. Miki and Anjali

Throughout her talk, Miki provided several great tidbits of wisdom for entrepreneurs looking to start or grow their business:

1. You can’t do it all.  Focus on the things you do best and outsource the rest.  After several years of doing it on her own, Miki hired an operations manager to manage the day to day operations which were not her forte. Her restaurants’ profits have since tripled.

2. When you have a mission driven company, people will do things for free because they believe in your mission.  Miki’s Super Sprowtz ad campaign featured 17 celebrities including the First Lady and Shaquille O’Neil.  These celebrities signed on for her cause without payment because they felt strongly about promoting healthy eating among kids.

3. You are as good as your five closest friends. Surround yourself with people who inspire you and who push you to be your best.

4. Solve a real problem.  Be 1 out of 1.  Answer these questions when trying to find that next big idea:

  • What sucks in my world?
  • Does it suck for a lot of people?
  • Can I be passionate about this issue for a long time?

These are the questions that helped Miki to launch all of her ventures but were particularly instrumental when she launched her THINX line. She found a problem facing the majority of women and realized there were no compelling solutions in the marketplace.  She created a product to fix this problem.

Miki's Products

5. All businesses can and should have a social element. When you tie in a social cause you are accomplishing the obvious of helping others. Having a social element also helps you to “get free stuff”, retain talent, and people gravitate towards your business because you are purpose driven.

I’m looking forward to diving into Miki’s book to uncover more tangible takeaways from this successful entrepreneur. Would love to hear from you if you have read the book or have any thoughts on the above! Comment below or tweet me @anjvarma!

For more inspirational words of wisdom from successful female entrepreneurs, click here to check out the “Get Inspired” area of my site which includes quotes and interviews with powerhouses such as Tory Burch, Arianna Huffington, and Diane von Furstenberg.


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