Featured Innovation: Ooho, The Edible Water “Bottle”

While some reviewers have complained that it looks like a “breast implant” or a “jellyfish”, this blob is actually a cool way to package water.  It’s goal? To replace billions of plastic bottles used worldwide each year. Called Ooho,  it’s made from seaweed and is edible. There are still a few issues to resolve – How do you distribute this to a mass market? How do you keep from spilling water when you drink?

But Ooho just won a Sustainability Award from the EU so hopefully the people behind it at Skipping Rocks Lab will figure out those details. Wouldn’t it be great if we could get rid of plastic water bottles once and for all?

A few recent articles written on Ooho:

Smithsonian Magazine

The Guardian

Fast Company